Introduction to red wine agents (Introduction to red wine agents)

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List of contents for this article:

• 1、Red wine agency model: recharge 300,000 yuan and get 400,000 Land Rover cars, and earn 500,000 yuan a year
• 2、Is acting for red wine a pyramid scheme?
• 3、Wine agent level
• 4、How profitable is the red wine agency?
• 5、Which company is the general agent of Lafite wine in China?
• 6、Red wine franchising agent level

Red wine agency model: recharge 300,000 yuan and get 400,000 Land Rover cars, and earn 500,000 yuan a year

1. The wine company adopts the agency model of "charging 300,000 yuan and getting 400,000 Land Rover vehicles + making 500,000 yuan per year". The essence is to achieve profit through splitting costs, binding long-term cooperation and resource integration. The activity itself does not lose money and makes a net profit of 3.82 million yuan. At the same time, it continues to make profits through subsequent cooperation. The specific analysis is as follows: Red wine company activity costs and profits calculate the cost of red wine: the profit margin for agents is 50%, and the cost of 300,000 red wine is 150,000.

2. Core logic and profit analysis of the case The free red wine delivery model is designed through the combination of "charging 300,000 to get 300,000 red wine + sending 400,000 Land Rover cars + making 500,000 a year". The essence is to attract agents to recharge with high-value gifts and use spin-off costs, capital deposits and long-term cooperation to lock in profits. The specific operations are as follows: cost division and profit point red wine cost recharge of 300,000 red wine is calculated based on 50% of the gross profit, and the cost is 150,000 (300,000 ×50%).

3. Vehicle cost: Through internal system docking, the market price of Land Rover vehicles is 400,000 yuan, and the purchase cost at a 30% discount is 280,000 yuan (400,000 ×70%). Key spin-off strategy: If neither wine nor cars are split, the total cost will reach 430,000 yuan (150,000 + 280,000 yuan), far exceeding the recharge amount of 300,000 yuan, and there will be a loss. Therefore, you need to choose the split object.

4. Key points: Free gifts must have high perceived value (such as physical objects, scarce services) and controllable costs. Back-end profit design is free ≠ loss, and profit is achieved through subsequent consumption, member lock-in, and resource integration.

Is acting for red wine a pyramid scheme?

To sum up, there are significant differences between agent wine and pyramid schemes in terms of sales models, product authenticity, profit models and legal status. Therefore, it can be clearly said that acting for red wine is not a pyramid scheme.

Media questioning and company response On September 5, 2022, a media questioned that the above-mentioned three-level agency model of Yuncang Winery was suspected of being suspected of pyramid schemes. On September 15, 2022, Yuncang Winery issued a statement in response through Guangzhou Marriott Liquor's Weixin Official Accounts "Leisheng Red Wine", stating that the online reports were false and the company's business model had not been recognized as a pyramid scheme by any regulatory authority.

Yuncang Winery has been punished by the regulatory authorities as its main agent for selling Rason red wine. In 2022, the Market Supervision and Administration Bureau of Shan County, Heze City, Shandong Province imposed an administrative penalty on it and fined RMB 2 million. The reason for the punishment was "organizing and planning pyramid schemes." This penalty decision was made by the official department and is authoritative, which directly indicates that there had been pyramid schemes.

Raxon Red Wine is not a pyramid scheme. Company background and operating model Rason Red Wine is a brand launched by Guangzhou Rason Trading Co., Ltd. The company has a formal operating system. Through cooperation with many high-quality wineries at home and abroad, it purchases different types and levels of red wine, and then carries out brand promotion and sales.

What you encounter is a typical pyramid scheme under the guise of "red wine foreign trade business". Its core characteristics are to induce participants to invest money and attract people to develop offline through false packaging, creating the illusion of sudden wealth, and using emotional kidnapping and human weaknesses.

Wine agent level

The wine agency level mainly includes junior agent, intermediate agent, senior agent and general agent at different regional levels. Junior agent: This is the basic level in the imported red wine agency system. Junior agents usually receive a certain number of product quotas, as well as basic market support and training. This level is suitable for entrepreneurs who have just entered the wine industry and are not yet familiar with the market.

The following is a detailed analysis of the level of red wine agency: Municipal, district or store agency: -Municipal agency: usually responsible for sales and marketing in a large area, with a large market coverage and a high business scale. - District-level agency: Responsible for sales and marketing in smaller areas. Compared with municipal agencies, its market coverage and business scale are relatively small.

Generally speaking, from the perspective of the wine itself, the level of franchising agents may be divided according to the origin level of the wine. Taking French wines as an example, their grading system is relatively complete, including four levels: wines from legal producing areas (AOC), excellent regional table wines (VDQS), regional table wines (Vin de Pays) and daily table wines (Vin de table).

Wine investment levels are mainly divided into three categories: brand agency, regional distribution, and city partner. Different levels correspond to different funding thresholds and authorities. Brand agency This is the most common basic cooperation model and is suitable for entrepreneurs with limited funds. It usually requires an initial purchase amount of 100,000 to 300,000 yuan to obtain the sales rights of a single brand in a designated area. Some brands will provide store decoration subsidies and marketing training support, but they need to accept unified supply price management.

How profitable is the red wine agency?

Initial profit of single agent: For each agent of 300,000 yuan, the wine company will have an initial income of 300,000 yuan. After deducting the cost of wine of 150,000 yuan and the down payment of 40,000 yuan on the car, a net profit of 60,000 yuan. The 58 agents made a total net profit of 3.88 million yuan (approximately 3.82 million yuan). Long-term profit mechanism: Binding agent's continuous purchase guarantee agreement: agent needs to purchase goods every month for the next 3 years, with a minimum of 50,000 yuan. Automobile installment cost allocation: The remaining 160,000 automobile models will be divided into 36 months, with a monthly repayment of 5444 yuan.

Net profit: Based on costs and sales revenue, the annual net profit of red wine may be between 50,000 yuan and 500,000 yuan. This profit level reflects profit after deducting necessary expenses.

Specifically, the purchase price of mid-to-low-end red wine may only range from tens of yuan to several hundred yuan, while the retail price may reach several hundred yuan to several thousand yuan. Take a red wine with a purchase price of 300 yuan as an example. If its retail price is 2000 yuan, its profit margin will be as high as 1700 yuan, and the profit margin will be close to 400%.

Which company is the general agent of Lafite wine in China?

The general agent of Lafite red wine in China is Shanghai Lafite Puzhi Liquor Company. The specific responsibilities and roles of the company are as follows: Marketing: Responsible for the formulation and implementation of marketing strategies for the Lafite brand in China. Channel construction: Establish and improve the sales channels of Lafite red wine in China to ensure that products can smoothly enter the market. Product sales: Directly participate in the sales of Lafite red wine in China to ensure product sales and market share.

The general agent of Lafite red wine in China is Baron Lafite Rothschild Group. Baron Lafite Rothschild Group is a well-known French wine producer and owns many well-known wineries, of which the most well-known is Lafite Château. In the China market, Baron Lafite Rothschild Group has established a special agency responsible for the sales and promotion of Lafite red wine in China.

French Lafite does not have a general representative in China. The so-called ASC claims that the general representative of Lafite in China is only produced by the Lafite Group's non-Rothschild Group, but only small Lafite produced by other wineries.

Founding background: It was founded in Beijing in 1996 by St. Pierre and Sons of the United States. In 2011, it obtained exclusive import and distribution rights of Lafite Group in Greater China. Core functions: Responsible for the import, distribution and anti-counterfeiting management of Lafite series wines in the China market. Lafite red wine entering China through ASC channels will be printed on the bottle with the ASC logo and anti-counterfeiting barcode. The ASC logo is a symbol of authentic channels.

Starting from this year, Lafite's domestic headquarters has been replaced by ASC (ASC Saint Pierre Fine Wine Industry) from the previous Meixia, so the quality of the products is absolutely guaranteed when you buy goods at ASC. Shanghai ASC direct sales department is located in Room 808, Tian 'an Center, No.228 Nanjing West Road, and there are some retail outlets: Carrefour, Metro, Auchan, Tesco, VIN&Epicvre Wine House, Hongqiao Friendship Mall, Oriental Commercial Building, etc.

Red wine franchising agent level

1, red wine to join the agent level usually includes exclusive agents, regional agents, distributors, retailers and junior agents, intermediate agents and senior agents. Exclusive agency: This is the highest form of franchise, exclusive agent in a specific region has the exclusive right to sell the brand of wine. Exclusive agents require large capital investment, including the first batch of purchases, marketing expenses, etc., but can obtain higher profit returns and brand support.

2. The franchise level of imported red wine usually includes several levels: exclusive agent, regional agent, distributor and retailer. Exclusive agent: This is the highest level of franchise. The exclusive agent has the sole right to sell the brand's red wine in a specific area. Exclusive agents usually require large capital investment, including the first batch of purchases, marketing expenses, etc., but they can also obtain higher profit returns and brand support.

3. French wine joining levels are mainly divided according to the level of French wines, which mainly include the following levels: Wine of Legal Origin (AOC): This is the highest level of French wines and represents the strictest production standards and quality control. AOC wines are produced in specific legal producing areas, and there are strict regulations on grape varieties, brewing methods and yields.

4. The agency level of imported red wine mainly includes various types divided by agency level, regional level, and joining form. Classified by agency level: -Junior agency: suitable for entrepreneurs who have just started the business and receive basic product quotas and market support. - Intermediate agent: Suitable for agents with certain experience, you can get more product quotas and more comprehensive market support.

5. The wine agent level mainly includes junior agent, intermediate agent, senior agent and general agent at different regional levels. Junior agent: This is the basic level in the imported red wine agency system. Junior agents usually receive a certain number of product quotas, as well as basic market support and training. This level is suitable for entrepreneurs who have just entered the wine industry and are not yet familiar with the market.

6. The following is a detailed analysis of the level of red wine agency: Municipal, district-level or store agency: -Municipal agency: usually responsible for sales and marketing in a large area, with a large market coverage and a high business scale. - District-level agency: Responsible for sales and marketing in smaller areas. Compared with municipal agencies, its market coverage and business scale are relatively small.