Appreciation of red wine outer packaging (picture of red wine packaging box)

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List of contents for this article:

• 1、Red wine label design that visualizes love, red wine packaging design case sharing
• 2、What are the techniques for packaging red wine for people?
• 3、Chic high-quality red wine packaging design wine labels are very visually impactful-Creative Design of the Chinese Character Fair
• 4、Shenzhen Wine Packaging Design Company Case Sharing: Red wine label design packaged with rose petals_Baidu Know...
• 5、How to pack red wine to look high-end

Red wine label design that visualizes love, red wine packaging design case sharing

Design background and target brand background: Amoranza, a sub-brand owned by Spanish wine brand Tempranillo, has a high degree of homogeneity in its original wine label design with other products (white wine, rose red wine), which neither reflects the meaning of the brand name nor lacks unique temperament. Design goal: Highlight product differentiation through packaging design, stand out on the wine rack, and convey the core value of the brand's "love" theme.

Brand storytelling: SENTINELLA Wines integrates this tradition into the packaging design, conveying the brand's respect for natural agricultural methods through the rose petal label, and at the same time giving the product the symbolic meaning of a "guardian" and enhancing consumers 'emotional resonance. Core idea: differentiated design of real rose petals Natural material application: paste a real rose petal on the label of each bottle of wine. The petals have different shapes, colors and textures, making each bottle of wine a unique work of art.

Red wine achieves differentiated competition through packaging design. Industry inspiration: Emotional marketing: Product selling points can transcend functional attributes and impress users through story-based and scene-based design. Market segmentation: Tailor products for specific groups of people (such as gender, age) to increase market penetration. Combination of trends: Keep up with Internet hotspots or youth cultural trends, quickly iterate design, and maintain brand freshness.

It also builds brand loyalty through emotional design, providing a classic case for culturally empowered packaging design.

What are the techniques for packaging red wine for people?

1. Clarify the gift recipients and scenes when selecting calm and atmospheric packaging during business visits, such as dark leather gift boxes and paper gift boxes with simple bronzing design; gifts to elders can be paired with packaging with traditional auspicious elements, such as embroidery and red decoration; For young friends, you can choose a simple and fashionable customized gift box with exclusive blessing sentences.

2. Match the grade of red wine and choose the basic packaging of 100 yuan daily business wine, and match it with a simple hard carton gift box. The appearance is mainly composed of calm black, dark blue and deep brown. It is formal enough with low-key bronzing decoration or brand logo; For high-end red wine of more than 1,000 yuan, it is more appropriate to choose a leather or solid wood gift box. The interior is fixed with flocked lining to prevent shaking, collision and cracking. Some gift boxes can also be matched with supporting wine utensils such as decanters and crystal glasses to improve the overall grade.

3. It is recommended to match aged red wine with light-protected gift boxes to reduce the impact of direct sunlight on wine quality. Low-cost tips to improve the atmosphere are combined with handwritten exclusive greeting cards and blessings that fit the gift recipient, which is warmer than simple packaging; you can match small accessories according to the other party's drinking habits, such as adding a bag of hangover candy to friends who like to have a nightcap, and matching customized wine glass stickers for elders, giving them more attention to the details.

Chic high-quality red wine packaging design wine labels are very visually impactful-Creative Design of the Chinese Character Fair

1. Chic high-end red wine packaging designs usually feature artistic wine labels, unique bottle shapes and exquisite detail processing. Among them, wine labels strengthen the brand through visually impactful design elements (such as illustrations, hot-stamping techniques, bold color matching, etc.) Tonality, and the overall packaging conveys a high-end and unique atmosphere.

2. The simple French red wine label design with a strong sense of modernity needs to combine simple vision, refined craftsmanship and brand culture, and enhance the texture through minimalist elements, contrasting color matching and detailed craftsmanship. The following are specific design ideas and case references: Core design principles Minimalism: Reduce redundant elements, focus on core information such as brand name, production area, and year, and create a sense of advanced quality through blank space and concise typography.

3. It also strengthens brand tonality through the dual experience of vision and touch, and is suitable for packaging design of high-end liquor, wine or craft beer.

4. The material combines matte and high-light treatment to highlight the texture of the three-dimensional structure and enhance the brand's sense of advanced quality.

Shenzhen Wine Packaging Design Company Case Sharing: Red wine label design packaged with rose petals_Baidu Know...

▲ Wine packaging design design background: The "sentinel" culture of roses Traditional agricultural wisdom: In the Italian countryside, the history of planting roses next to vineyards dates back to the Middle Ages. Roses are called "sentinel plants" because they are sensitive to pests and diseases. They can warn in advance of possible diseases or nutritional deficiencies that grape vines may encounter and help winemakers take timely measures.

Wine labels are one of the ways for consumers to directly and quickly understand a wine. According to Article 42 of the Food Safety Law of the People's Republic of China, the packaging of pre-packaged food should have a Chinese label. If imported alcohol is to be sold on the market, in addition to the front and back label, there should also be a regular Chinese back label on the back of the wine bottle.

Learn to read the label on the bottle first; the label of wine is also called "etiquette"(French, meaning license), just like a person's resume. Just as there is a saying among people who understand wine that "as long as you look at the label, you will know its taste," the label does reveal information about the taste (characteristics) of the wine.

On September 7, 016, Gong Xiujuan shared wine tasting with Rocco Arthur at the Art Tour of the Louvre in France. In 2016, the red wine sponsored by Ms. Zhu Fen and Mr. Roman for the WOW Charity Dinner was collected by the Consul General of the United States. The 2016 Charity Dinner was co-sponsored by Sun Juxiang Studio and Gong Xiujuan/Grace Cheongsam Hand-painted Lotus, and was photographed by the vice president of Renault for his wife.

Red wine gift box packaging: Design a red wine gift box packaging with high-end French labels and texture illustrations, with vines and roses as the main body, showing exquisite aesthetic effects. Gin packaging: Design a gin packaging that combines China style and modernity, with elements of the Great Wall, and shows a unique cultural charm.

How to pack red wine to look high-end

High-end red wine packaging needs to pay attention to materials, design details and additional accessories to highlight the sense of quality and ceremony. The material of the outer box is solid wood boxes (walnut/oak), which are the most high-grade, followed by high-gram art paper mounted hard boxes. The metal box is suitable for a specific style, but pay attention to matching the wine style. The thickness of the box body is recommended to be ≥3mm, and the material with a heavy touch is more advanced. The brand identity of the core design element bronzing/embossing process is three times more expensive than ordinary printing.

The core of red wine packaging lies in protection, aesthetics and personalized expression. It can be upgraded through material selection, decorative elements and theme design. The basic protective packaging uses corrugated boxes or rigid gift boxes as the outer packaging, and requires foam/sponge fixing grooves inside. Side-opening magnetic boxes are recommended for single support assemblies, and upper and lower layered designs are available for double support assemblies. It is recommended to wrap the bottle with bubble film during long-distance transportation.

Material selection: High-end red wine packaging usually chooses high-quality packaging materials, such as cardboard, wood, metal or high-quality plastics. These materials are not only durable, but also can be used to increase the visual effect and tactile quality through special processing processes (such as bronzing, embossing, UV coating, etc.). Design style: The design style of packaging should be consistent with the brand positioning of the red wine.

For matching grades, choose daily gifts with a basic packaging of about 100 yuan. Choose a leather wine bag with a bronzing logo and a simple heaven and earth lid carton, which is low-key and not exaggerated; for high-end models above 1,000 yuan, priority is given to solid wood paint gift boxes and customized leather envelopes., paired with a simple ribbon tie to highlight the heavy texture; if it is a niche boutique red wine, it can be combined with an exclusive packaging with the winery logo to highlight the exclusive intention of giving gifts.

This method protects the wine label from soiling and improves the overall texture. It is suitable for any gift-giving scenario, and is especially suitable for protecting the label integrity of high-end red wines.